{"id":1199,"date":"2026-06-11T13:54:38","date_gmt":"2026-06-11T13:54:38","guid":{"rendered":"https:\/\/upscaley.agency\/?p=1199"},"modified":"2026-06-11T14:15:01","modified_gmt":"2026-06-11T14:15:01","slug":"how-to-increase-roas-4-ways-to-optimize-your-ad-spend-today","status":"publish","type":"post","link":"https:\/\/upscaley.agency\/ar\/how-to-increase-roas-4-ways-to-optimize-your-ad-spend-today\/","title":{"rendered":"\u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a: \u0643\u064a\u0641 \u062a\u0631\u0641\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u062f\u0648\u0646 \u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u061f"},"content":{"rendered":"<p data-path-to-node=\"4\">\u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0627\u0644\u062a\u064a \u064a\u0634\u0647\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 (Performance Marketing) \u0627\u0644\u064a\u0648\u0645\u060c \u0623\u0635\u0628\u062d\u062a \u0643\u0644 \u0641\u0631\u0639 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0629 \u064a\u0645\u062b\u0644 \u0641\u0627\u0631\u0642\u0627\u064b. \u0644\u0645 \u064a\u0639\u062f \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0645\u062c\u0631\u062f &#8220;\u0646\u0642\u0631\u0627\u062a&#8221; \u0639\u0627\u0628\u0631\u0629\u060c \u0628\u0644 \u064a\u0631\u064a\u062f\u0648\u0646 \u0639\u0648\u0627\u0626\u062f \u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061b \u0648\u0645\u0646 \u0647\u0646\u0627 \u0623\u0635\u0628\u062d \u0645\u0624\u0634\u0631 <b data-path-to-node=\"4\" data-index-in-node=\"242\">ROAS<\/b> \u0647\u0648 \u0627\u0644\u0646\u062c\u0645 \u0627\u0644\u0630\u064a \u064a\u0648\u062c\u0647 \u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646.<\/p>\n<p data-path-to-node=\"5\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0623\u0648 \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u062d\u0645\u0644\u0627\u062a \u0642\u0627\u0626\u0645\u0629\u060c \u0625\u0644\u064a\u0643 \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0645\u0628\u0633\u0637 \u0644\u0641\u0647\u0645 \u0627\u0644\u0640 ROAS \u06484 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u062a\u0647 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631.<\/p>\n<h2 data-path-to-node=\"7\">\u0623\u0648\u0644\u0627\u064b: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 ROAS \u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645\u0643\u061f<\/h2>\n<p data-path-to-node=\"8\">\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u064b \u0644\u0640 <b data-path-to-node=\"8\" data-index-in-node=\"12\">Return on Ad Spend<\/b> (\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a)\u060c \u0648\u0647\u0648 \u0645\u0642\u064a\u0627\u0631 \u064a\u0648\u0636\u062d \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u062a\u0637\u0644\u0642\u0647 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/p>\n<p data-path-to-node=\"9\">\u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a (Impressions) \u0627\u0644\u062a\u064a \u062a\u062e\u0628\u0631\u0643 \u0641\u0642\u0637 \u0628\u0645\u0646 \u0634\u0627\u0647\u062f \u0625\u0639\u0644\u0627\u0646\u0643\u060c \u064a\u0630\u0647\u0628 \u0627\u0644\u0640 ROAS \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u062c\u0648\u0647\u0631 \u0627\u0644\u0623\u0645\u0631: <b data-path-to-node=\"9\" data-index-in-node=\"113\">\u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u062f\u062e\u0644<\/b>.<\/p>\n<h3 data-path-to-node=\"10\">\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0640 ROAS<\/h3>\n<p data-path-to-node=\"11\">\u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0625\u0645\u0627 \u0643\u0646\u0633\u0628\u0629 \u0631\u0642\u0645\u064a\u0629 (\u0645\u062b\u0644 5:1) \u0623\u0648 \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 (%).<\/p>\n<table data-path-to-node=\"12\">\n<thead>\n<tr>\n<td><strong>\u0646\u0648\u0639 \u0627\u0644\u062d\u0633\u0627\u0628<\/strong><\/td>\n<td><strong>\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629<\/strong><\/td>\n<td><strong>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a<\/strong><\/td>\n<td><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"12,1,0,0\"><b data-path-to-node=\"12,1,0,0\" data-index-in-node=\"0\">\u0643\u0646\u0633\u0628\u0629 \u0639\u0627\u062f\u064a\u0629<\/b><\/span><\/td>\n<td><span data-path-to-node=\"12,1,1,0\"><span class=\"math-inline\" data-math=\"\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \\div \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\" data-index-in-node=\"0\">$\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \\div \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a$<\/span><\/span><\/td>\n<td><span data-path-to-node=\"12,1,2,0\">\u0623\u0646\u0641\u0642\u062a 1,000$ \u0648\u062d\u0642\u0642\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0640 5,000$<\/span><\/td>\n<td><span data-path-to-node=\"12,1,3,0\"><b data-path-to-node=\"12,1,3,0\" data-index-in-node=\"0\">5:1<\/b> (\u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u064a\u062c\u0644\u0628 5 \u062f\u0648\u0644\u0627\u0631\u0627\u062a)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"12,2,0,0\"><b data-path-to-node=\"12,2,0,0\" data-index-in-node=\"0\">\u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 (%)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"12,2,1,0\"><span class=\"math-inline\" data-math=\"(\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \\div \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a) \\times 100\" data-index-in-node=\"0\">$(\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \\div \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a) \\times 100$<\/span><\/span><\/td>\n<td><span data-path-to-node=\"12,2,2,0\">\u0646\u0641\u0633 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629<\/span><\/td>\n<td><span data-path-to-node=\"12,2,3,0\"><b data-path-to-node=\"12,2,3,0\" data-index-in-node=\"0\">500%<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 data-path-to-node=\"13\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 &#8220;Breakeven ROAS&#8221; (\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644)\u061f<\/h3>\n<p data-path-to-node=\"14\">\u0647\u064a \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0633\u0627\u0648\u0649 \u0641\u064a\u0647\u0627 \u0623\u0631\u0628\u0627\u062d\u0643 \u0645\u0639 \u062a\u0643\u0627\u0644\u064a\u0641 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0628\u062f\u0642\u0629 (\u0623\u064a \u0623\u0646\u0643 \u0644\u0627 \u062a\u062d\u0642\u0642 \u0631\u0628\u062d\u0627\u064b \u0648\u0644\u0627 \u062a\u062e\u0633\u0631 \u0645\u062c\u0631\u062f \u062a\u063a\u0637\u064a\u0629 \u0644\u0644\u0645\u0635\u0627\u0631\u064a\u0641).<\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">\u0645\u0639\u0627\u062f\u0644\u0629 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644:<\/b> <span class=\"math-inline\" data-math=\"1 \\div \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d\" data-index-in-node=\"21\">$1 \\div \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d$<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><i data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">\u0645\u062b\u0627\u0644:<\/i> \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0627\u0645\u0634 \u0631\u0628\u062d \u0645\u0646\u062a\u062c\u0643 \u0647\u0648 25%\u060c \u0641\u0625\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0644\u0644\u0640 ROAS \u0647\u064a <b data-path-to-node=\"15,1,0\" data-index-in-node=\"66\">4:1<\/b> (\u0623\u0648 400%). \u0623\u064a \u062a\u062d\u0631\u0643 \u0623\u0642\u0644 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u064a\u0639\u0646\u064a \u0623\u0646 \u062d\u0645\u0644\u062a\u0643 \u062a\u062e\u0633\u0631.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"17\">\u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641 \u0627\u0644\u0640 ROAS &#8220;\u0627\u0644\u062c\u064a\u062f&#8221; \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0639\u0645\u0644\u061f<\/h2>\n<p data-path-to-node=\"18\">\u0644\u0627 \u064a\u0648\u062c\u062f \u0631\u0642\u0645 \u062b\u0627\u0628\u062a \u0644\u0644\u0640 ROAS \u064a\u064f\u0633\u0645\u0649 &#8220;\u0645\u062b\u0627\u0644\u064a\u0627\u064b&#8221; \u0644\u0644\u062c\u0645\u064a\u0639\u060c \u0641\u0627\u0644\u0623\u0645\u0631 \u064a\u0639\u062a\u0645\u062f \u0643\u0644\u064a\u0627\u064b \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0639\u0645\u0644\u0643 \u0648\u0647\u0648\u0627\u0645\u0634 \u0631\u0628\u062d\u0643:<\/p>\n<ul data-path-to-node=\"19\">\n<li>\n<p data-path-to-node=\"19,0,0\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 (eCommerce):<\/b> \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0633\u062a\u0647\u062f\u0641 ROAS \u0645\u0631\u062a\u0641\u0639 \u064a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 <b data-path-to-node=\"19,0,0\" data-index-in-node=\"72\">400% \u0625\u0644\u0649 500%<\/b> \u0646\u0638\u0631\u0627\u064b \u0644\u0648\u062c\u0648\u062f \u062a\u0643\u0627\u0644\u064a\u0641 \u0634\u062d\u0646\u060c \u062a\u062e\u0632\u064a\u0646\u060c \u0648\u0628\u0636\u0627\u0626\u0639 \u062a\u0644\u062a\u0647\u0645 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u0647\u0627\u0645\u0634.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"19,1,0\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a (SaaS):<\/b> \u0642\u062f \u062a\u0642\u0628\u0644 \u0628\u0640 ROAS \u0645\u0646\u062e\u0641\u0636 \u0646\u0633\u0628\u064a\u0627\u064b (\u0645\u062b\u0644 <b data-path-to-node=\"19,1,0\" data-index-in-node=\"58\">240%<\/b>) \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0634\u062a\u0631\u0643 \u0634\u0647\u0631\u064a\u0627\u064b \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0633\u062a\u0631\u062a\u0641\u0639 \u0642\u064a\u0645\u062a\u0647 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u062f\u0648\u0646 \u062a\u0643\u0644\u0641\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"21\">4 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0631\u0641\u0639 \u0627\u0644\u0640 ROAS \u0627\u0644\u064a\u0648\u0645<\/h2>\n<div class=\"attachment-container unknown\">\n<div class=\"sequence-container\" data-hveid=\"0\" data-ved=\"0CAAQse0SahgKEwjwktruqf-UAxUAAAAAHQAAAAAQtwE\">\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\">\n<p><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\"><strong>1.\u0636\u0628\u0637 \u0648\u062a\u062f\u0642\u064a\u0642 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631:<\/strong>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/span><\/p>\n<p class=\"ng-star-inserted\">\u062a\u0648\u0642\u0641 \u0639\u0646 \u0625\u0638\u0647\u0627\u0631 \u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u062c\u0645\u064a\u0639. \u0642\u0633\u0651\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u0647\u0645 \u0648\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0634\u0631\u0627\u0621:<\/p>\n<ul class=\"ng-star-inserted\">\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629 (Lookalike):<\/b> \u0627\u0628\u062d\u062b \u0639\u0646 \u0623\u0634\u062e\u0627\u0635 \u064a\u0634\u0628\u0647\u0648\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a.<\/p>\n<\/li>\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Retargeting):<\/b> \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0645\u0646 \u0632\u0627\u0631 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u062a\u0631\u0643 \u0633\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u0642 \u062f\u0648\u0646 \u0627\u0644\u0634\u0631\u0627\u0621\u061b \u0641\u0647\u0624\u0644\u0627\u0621 \u0623\u0642\u0631\u0628 \u0644\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/p>\n<\/li>\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u064a:<\/b> \u0648\u062c\u0651\u0647 \u0631\u0633\u0627\u0626\u0644 \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\">\n<p><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\"><strong>2.\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0630\u0643\u064a (\u0628\u062f\u0648\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629):<\/strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/span><\/p>\n<p class=\"ng-star-inserted\">\u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0640 ROAS \u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u0636\u062e \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0627\u0644\u060c \u0628\u0644 \u062a\u062a\u0637\u0644\u0628 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u062a\u0627\u062d \u0628\u0630\u0643\u0627\u0621 \u0623\u0643\u0628\u0631:<\/p>\n<ul class=\"ng-star-inserted\">\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u0623\u0648\u0642\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u0639\u064a\u0641\u0629:<\/b> \u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b \u0648\u062c\u0645\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u0648\u0646 \u0646\u062a\u0627\u0626\u062c.<\/p>\n<\/li>\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u0641\u0639\u0651\u0644 \u0627\u0644\u0639\u0637\u0627\u0621\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 (Smart Bidding):<\/b> \u0627\u0633\u062a\u062e\u062f\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (\u0645\u062b\u0644 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0641\u064a \u0645\u0646\u0635\u0627\u062a Criteo Commerce Growth) \u0644\u062a\u0639\u062f\u064a\u0644 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<\/li>\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u062c\u062f\u0648\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ad Scheduling):<\/b> \u0631\u0643\u0651\u0632 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0641\u064a \u0627\u0644\u0633\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0623\u064a\u0627\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0627\u062c\u062f \u0641\u064a\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u0646\u0634\u0627\u0637 \u0643\u0628\u064a\u0631.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\">\n<p><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\"><strong>3.\u062a\u0637\u0648\u064a\u0631 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 (Landing Pages):<\/strong>\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0629.<\/span><\/p>\n<p class=\"ng-star-inserted\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0646\u0627\u062c\u062d \u064a\u062c\u0644\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0644\u0643\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0628\u064a\u0639. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0635\u0641\u062d\u0629 \u0633\u064a\u0626\u0629\u060c \u0641\u0623\u0646\u062a \u062a\u062d\u0631\u0642 \u0623\u0645\u0648\u0627\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643:<\/p>\n<ul class=\"ng-star-inserted\">\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u0627\u0644\u0648\u0636\u0648\u062d \u0648\u0627\u0644\u0633\u0631\u0639\u0629:<\/b> \u0627\u062c\u0639\u0644 \u0627\u0644\u0635\u0641\u062d\u0629 \u062a\u0641\u062a\u062d \u0628\u0633\u0631\u0639\u0629 \u062e\u0627\u0637\u0641\u0629\u060c \u0648\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0648\u0627\u0641\u0642\u0647\u0627 \u0627\u0644\u062a\u0627\u0645 \u0645\u0639 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629.<\/p>\n<\/li>\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0631\u0633\u0627\u0644\u0629:<\/b> \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0646\u0641\u0633 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0648\u0639\u062f \u0627\u0644\u0630\u064a \u0631\u0622\u0647 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062a\u0645\u0627\u0645\u0627\u064b.<\/p>\n<\/li>\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\"><b>\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0640 A\/B Test:<\/b> \u0627\u062e\u062a\u0628\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0623\u0644\u0648\u0627\u0646\u0627\u064b \u0645\u062a\u0628\u0627\u064a\u0646\u0629 \u0644\u0623\u0632\u0631\u0627\u0631 \u0627\u0644\u062f\u0639\u0648\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA) \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u0641\u0636\u0644\u0647 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"sequence-event ng-star-inserted\">\n<div class=\"sequence-event-content\">\n<div class=\"sequence-event-description gds-body-l\">\n<p><span class=\"only-show-to-message-actions\" data-test-id=\"sequence-export-header\"><strong>4.\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV):<\/strong>\u0627\u0644\u0631\u0624\u064a\u0629 \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649.<\/span><\/p>\n<p class=\"ng-star-inserted\">\u062a\u0648\u0642\u0641 \u0639\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u0642\u0637. <b>Customer Lifetime Value<\/b> \u064a\u0642\u064a\u0633 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0627 \u0633\u064a\u0646\u0641\u0642\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u062f\u064a\u0643 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0639\u0644\u0627\u0642\u062a\u0647 \u0628\u0628\u0631\u0627\u0646\u062f\u0643:<\/p>\n<ul class=\"ng-star-inserted\">\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u0643 4 \u0645\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0646\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0645\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CPA) \u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u0645\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u062d\u062a\u0649 \u0644\u0648 \u0638\u0647\u0631 \u0627\u0644\u0640 ROAS \u0627\u0644\u0623\u0648\u0644\u064a \u0645\u0646\u062e\u0641\u0636\u0627\u064b.<\/p>\n<\/li>\n<li class=\"ng-star-inserted\">\n<p class=\"ng-star-inserted\">\u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0648\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0641\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0627\u0644\u064a \u0623\u0631\u062e\u0635 \u0628\u0640 5 \u0645\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<blockquote data-path-to-node=\"24\">\n<p data-path-to-node=\"24,0\"><b data-path-to-node=\"24,0\" data-index-in-node=\"0\">\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0642\u0648\u0644:<\/b> \u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u064a\u0633 \u0633\u062d\u0631\u0627\u064b\u061b \u0628\u0644 \u0647\u0648 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a. \u0627\u0628\u062f\u0623 \u0628\u062a\u0637\u0628\u064a\u0642 \u062e\u0637\u0648\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u064a\u0648\u0645 \u0648\u0631\u0627\u0642\u0628 \u0643\u064a\u0641 \u0633\u062a\u062a\u063a\u064a\u0631 \u0623\u0631\u0642\u0627\u0645\u0643!<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0627\u0644\u062a\u064a \u064a\u0634\u0647\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 (Performance Marketing) \u0627\u0644\u064a\u0648\u0645\u060c \u0623\u0635\u0628\u062d\u062a \u0643\u0644 \u0641\u0631\u0639 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0629 \u064a\u0645\u062b\u0644 \u0641\u0627\u0631\u0642\u0627\u064b. \u0644\u0645 \u064a\u0639\u062f \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0645\u062c\u0631\u062f &#8220;\u0646\u0642\u0631\u0627\u062a&#8221; \u0639\u0627\u0628\u0631\u0629\u060c \u0628\u0644 \u064a\u0631\u064a\u062f\u0648\u0646 \u0639\u0648\u0627\u0626\u062f \u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061b \u0648\u0645\u0646 \u0647\u0646\u0627 \u0623\u0635\u0628\u062d \u0645\u0624\u0634\u0631 ROAS \u0647\u0648 \u0627\u0644\u0646\u062c\u0645 \u0627\u0644\u0630\u064a \u064a\u0648\u062c\u0647 \u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0623\u0648 \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-39"],"_links":{"self":[{"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/posts\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":3,"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"predecessor-version":[{"id":1219,"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/posts\/1199\/revisions\/1219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/media\/1196"}],"wp:attachment":[{"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upscaley.agency\/ar\/wp-json\/wp\/v2\/tags?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}