{"id":1202,"date":"2026-06-11T14:01:02","date_gmt":"2026-06-11T14:01:02","guid":{"rendered":"https:\/\/upscaley.agency\/?p=1202"},"modified":"2026-06-11T14:03:13","modified_gmt":"2026-06-11T14:03:13","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%b1%d9%81%d8%b9-%d8%a7%d9%84%d9%80-roas-%d9%88%d8%aa%d9%86%d9%82%d8%b0-%d9%85%d9%8a%d8%b2%d8%a7%d9%86%d9%8a%d8%aa%d9%83-%d9%85%d9%86-%d8%a7%d9%84%d9%87%d8%af%d8%b1-%d8%a7","status":"publish","type":"post","link":"https:\/\/upscaley.agency\/ar\/%d9%83%d9%8a%d9%81-%d8%aa%d8%b1%d9%81%d8%b9-%d8%a7%d9%84%d9%80-roas-%d9%88%d8%aa%d9%86%d9%82%d8%b0-%d9%85%d9%8a%d8%b2%d8%a7%d9%86%d9%8a%d8%aa%d9%83-%d9%85%d9%86-%d8%a7%d9%84%d9%87%d8%af%d8%b1-%d8%a7\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0631\u0641\u0639 \u0627\u0644\u0640 ROAS \u0648\u062a\u0646\u0642\u0630 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0645\u0646 \u0627\u0644\u0647\u062f\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u061f (\u062f\u0644\u064a\u0644 \u0639\u0645\u0644\u064a)"},"content":{"rendered":"

\u0647\u0644 \u062a\u0634\u0639\u0631 \u0623\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u0648\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u061f \u0644\u0633\u062a \u0648\u062d\u062f\u0643\u061b \u0641\u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u062f\u0631 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS<\/b>) \u064a\u064f\u0639\u062f \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0623\u0643\u0628\u0631 \u0627\u0644\u0630\u064a \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u064a\u0648\u0645.<\/p>\n

\n

\ud83d\udcca \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0635\u0627\u062f\u0645\u0629:<\/b> \u0643\u0634\u0641 \u062a\u0642\u0631\u064a\u0631 \u062d\u062f\u064a\u062b \u0635\u0627\u062f\u0645 \u0644\u0645\u0646\u0638\u0645\u0629 ANA<\/b> \u0623\u0646 \u0627\u0644\u0647\u062f\u0631 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 (Programmatic Waste) \u0642\u0641\u0632 \u0628\u0646\u0633\u0628\u0629 34%<\/b> \u062e\u0644\u0627\u0644 \u0639\u0627\u0645\u064a\u0646 \u0641\u0642\u0637\u060c \u0644\u064a\u0635\u0644 \u0625\u0644\u0649 26.8 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/b> \u0645\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u0641\u0642\u0648\u062f!<\/p>\n<\/blockquote>\n

\u0647\u0630\u0647 \u0627\u0644\u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0636\u0627\u0626\u0639\u0629 \u0643\u0627\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0642\u0648\u062f\u0627\u064b \u0644\u0646\u0645\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u062a\u0636\u064a\u0639 \u0641\u064a \u0641\u062e\u0627\u062e \u0639\u062f\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629. \u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 ROAS \u0623\u0639\u0644\u0649 \u064a\u0628\u062f\u0623 \u0645\u0646 \u0641\u0647\u0645 \u0623\u064a\u0646 \u064a\u0630\u0647\u0628 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0631 \u0648\u0643\u064a\u0641\u064a\u0629 \u0625\u064a\u0642\u0627\u0641\u0647.<\/p>\n

\u0623\u0648\u0644\u0627\u064b: \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 ROAS \u0648\u0627\u0644\u0640 ROI\u061f<\/h2>\n

\u064a\u062e\u0644\u0637 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646\u060c \u0644\u0643\u0646\u0647\u0645\u0627 \u064a\u0642\u064a\u0633\u0627\u0646 \u062c\u0648\u0627\u0646\u0628 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u062f\u0627\u0621:<\/p>\n

    \n
  • \n

    \u0627\u0644\u0640 ROAS (\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a):<\/b> \u064a\u0631\u0643\u0632 \u062a\u062d\u062f\u064a\u062f\u0627\u064b<\/b> \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0623\u064f\u0646\u0641\u0650\u0642 \u0641\u064a \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629. (\u0645\u0642\u064a\u0627\u0633 \u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u064a\u062f\u064a\u0627).<\/p>\n<\/li>\n

  • \n

    \u0627\u0644\u0640 ROI (\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631):<\/b> \u064a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629<\/b> \u0644\u0644\u062d\u0645\u0644\u0629\u060c \u062d\u064a\u062b \u064a\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u062d\u0633\u0627\u0628 \u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u062e\u0631\u0649 \u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0645\u062b\u0644: \u062a\u0643\u0644\u0641\u0629 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a\u060c \u0623\u0648 \u0631\u0633\u0648\u0645 \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Agency Fees).<\/p>\n<\/li>\n<\/ul>\n

    \u0645\u062b\u0627\u0644:<\/b> \u0625\u0630\u0627 \u0623\u0646\u0641\u0642\u062a $1,000 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062d\u0642\u0642\u062a $5,000 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0641\u0627\u0644\u0640 ROAS \u0647\u0648 5:1<\/b>. \u0644\u0643\u0646 \u0627\u0644\u0640 ROI \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u0642\u0644 \u0628\u0639\u062f \u062e\u0635\u0645 \u0623\u062c\u0648\u0631 \u0627\u0644\u0645\u0635\u0645\u0645\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0648\u0644\u0627\u062a. \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0624\u0634\u0631\u064a\u0646 \u0645\u0639\u0627\u064b \u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/p>\n

    \u062b\u0627\u0646\u064a\u0627\u064b: \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062f\u0645\u0651\u0631 \u0627\u0644\u0640 ROAS \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u061f<\/h2>\n

    \u0647\u0646\u0627\u0643 4 \u0641\u062e\u0627\u062e \u062e\u0641\u064a\u0629 \u062a\u0633\u062d\u0628 \u0627\u0644\u0640 ROAS \u0644\u0623\u0633\u0641\u0644 \u062f\u0648\u0646 \u0623\u0646 \u062a\u0634\u0639\u0631:<\/p>\n

      \n
    1. \n

      \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0636\u0639\u064a\u0641:<\/b> \u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u062e\u0637\u0623 \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a (Impressions) \u0628\u0644\u0627 \u0637\u0627\u0626\u0644.<\/p>\n<\/li>\n

    2. \n

      \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0627\u0626\u0645:<\/b> \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Intent) \u062a\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n<\/li>\n

    3. \n

      \u0647\u062f\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629:<\/b> \u0634\u0631\u0627\u0621 \u0645\u0633\u0627\u062d\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u062a\u0639\u0631\u0636 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0644\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (Ad Fraud)\u060c \u0648\u063a\u064a\u0627\u0628 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0645\u0639 \u0627\u0644\u0648\u0633\u0637\u0627\u0621.<\/p>\n<\/li>\n

    4. \n

      \u0645\u0644\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ad Fatigue):<\/b> \u062a\u0643\u0631\u0627\u0631 \u0638\u0647\u0648\u0631 \u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0643\u062b\u0627\u0641\u0629 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u062a\u062c\u0627\u0647\u0644\u0647 \u0623\u0648 \u064a\u0646\u0632\u0639\u062c \u0645\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n<\/ol>\n

      \u062b\u0627\u0646\u064a\u0627\u064b: \u062d\u0627\u0644\u0629 \u062f\u0631\u0627\u0633\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 (Case Study)<\/h2>\n

      \u0643\u064a\u0641 \u0631\u0641\u0639\u0646\u0627 \u0635\u0627\u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 322%\u061f<\/h3>\n

      \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0623\u062d\u062f \u0634\u0631\u0643\u0627\u0626\u0646\u0627 \u0645\u0646 \u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646\u060c \u0645\u0648\u0642\u0639 The Daily Hodl<\/b>\u060c \u0648\u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u064a\u0639\u0627\u0646\u064a \u0645\u0646 \u0639\u0645\u0648\u0644\u0627\u062a \u0645\u0631\u062a\u0641\u0639\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0648\u0635\u0641\u062d\u0627\u062a \u0645\u062d\u0645\u0648\u0644 (AMP) \u0636\u0639\u064a\u0641\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0642\u0645\u0646\u0627 \u0628\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0622\u062a\u064a:<\/p>\n

        \n
      • \n

        \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0640 AMP \u0644\u062a\u0642\u0644\u064a\u0644 \u0648\u0642\u062a \u0627\u0644\u062a\u062d\u0645\u064a\u0644 (Latency).<\/p>\n<\/li>\n

      • \n

        \u062c\u0630\u0628 \u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648\u0645\u0631\u062a\u0628\u0637\u064a\u0646 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u0645\u0648\u0642\u0639.<\/p>\n<\/li>\n

      • \n

        \u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0631\u0624\u064a\u0629 (Viewability) \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p>\n<\/li>\n<\/ul>\n

        \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f<\/b> \u062a\u062d\u0642\u064a\u0642 \u0632\u064a\u0627\u062f\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 322% \u0641\u064a \u0635\u0627\u0641\u064a \u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/b> \u062e\u0644\u0627\u0644 \u0639\u0627\u0645 \u0648\u0627\u062d\u062f \u0641\u0642\u0637\u061b \u0644\u0645 \u064a\u0643\u0646 \u0647\u0630\u0627 \u062d\u0638\u0627\u064b\u060c \u0628\u0644 \u0646\u062a\u064a\u062c\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n

        \u062b\u0627\u0644\u062b\u0627\u064b: \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0623\u0631\u0628\u0639 (4 Pillars) \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 ROAS<\/h2>\n

        \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 ROAS \u0644\u064a\u0633 \u0636\u0631\u0628\u0629 \u062d\u0638 \u0623\u0648 \u062a\u0643\u062a\u064a\u0643\u0627\u064b \u0633\u062d\u0631\u064a\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b\u060c \u0628\u0644 \u0647\u0648 \u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0645\u0646\u0638\u0648\u0645\u0629 \u062a\u062a\u0643\u0648\u0646 \u0645\u0646 4 \u0631\u0643\u0627\u0626\u0632 \u0623\u0633\u0627\u0633\u064a\u0629:<\/p>\n

        1. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062d\u062a\u0648\u0649 \u0625\u0628\u062f\u0627\u0639\u064a \u0639\u0627\u0644\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 (High-Impact Creative)<\/h3>\n

        \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0628\u062a\u0643\u0631 \u064a\u0643\u0633\u0631 \u062c\u0645\u0648\u062f \u0627\u0644\u062a\u0635\u0641\u062d \u0648\u064a\u0633\u0631\u0642 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647. \u0627\u0633\u062a\u062e\u062f\u0645 \u0635\u064a\u063a\u0627\u064b \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0628\u0627\u0646\u0631\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629\u060c \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631\u0629\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 (Native Ads) \u0627\u0644\u0645\u062f\u0645\u062c\u0629 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0645\u0639 \u0643\u062a\u0627\u0628\u0629 \u0646\u0635 \u0642\u0648\u064a \u0648\u062f\u0639\u0648\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA).<\/p>\n

        \n

        \u0646\u0635\u064a\u062d\u0629:<\/b> \u0644\u0627 \u062a\u062a\u0631\u0643 \u0625\u0639\u0644\u0627\u0646\u0643 \u062b\u0627\u0628\u062a\u0627\u064b\u060c \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0645\u0631\u0626\u064a\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u063a\u064a\u0631.<\/p>\n<\/blockquote>\n

        2. \u062a\u062d\u0633\u064a\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0648\u062a\u0648\u0632\u064a\u0639\u0647\u0627 (Optimize Spend)<\/h3>\n

        \u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0643\u0641\u0627\u0621\u0629. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062d\u064a\u0629 \u0644\u0642\u0637\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0636\u0639\u064a\u0641\u0629\u060c \u0648\u0645\u0636\u0627\u0639\u0641\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0623\u062a\u064a \u0628\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0627\u0628\u062d\u062b \u062f\u0627\u0626\u0645\u0627\u064b \u0639\u0646 \u0645\u0633\u0627\u0631\u0627\u062a \u062a\u0648\u0631\u064a\u062f \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0634\u0641\u0627\u0641\u0629 \u062a\u0636\u0645\u0646 \u0648\u0635\u0648\u0644 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0644\u0645\u0643\u0627\u0646\u0647 \u0627\u0644\u0635\u062d\u064a\u062d.<\/p>\n

        3. \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0630\u0643\u064a (Segmentation)<\/h3>\n

        \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0627\u0644\u0648\u0627\u0633\u0639 \u0647\u0648 \u0627\u0644\u0645\u0642\u0628\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a. \u0642\u0633\u0651\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0625\u0644\u0649 \u0641\u0626\u0627\u062a \u0623\u0635\u063a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649: \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u060c \u0623\u0648 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 (First-party data) \u064a\u0636\u0645\u0646 \u0648\u0635\u0648\u0644 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0645\u0646 \u0644\u062f\u064a\u0647 \u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n

        4. \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 (Continuous Testing)<\/h3>\n

        \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0627 \u064a\u0646\u062a\u0647\u064a \u0628\u0645\u062c\u0631\u062f \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629. \u064a\u062c\u0628 \u062a\u0641\u0639\u064a\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0640 A\/B Testing \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Placements) \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0642\u064a\u0645 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 (Bids). \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0645\u0643\u0627\u0633\u0628 \u0648\u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n

        \u0645\u0644\u062e\u0635 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627:<\/h3>\n\n\n\n\n\n\n\n\n
        \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong><\/td>\n\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0640 ROAS<\/strong><\/td>\n<\/tr>\n<\/thead>\n
        \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0627\u0644\u0645\u0624\u062b\u0631<\/b><\/span><\/td>\n\u064a\u0631\u0641\u0639 \u0646\u0633\u0628 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 (CTR).<\/span><\/td>\n<\/tr>\n
        \u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0625\u0646\u0641\u0627\u0642<\/b><\/span><\/td>\n\u064a\u0642\u0636\u064a \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u064a\u0648\u062c\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0644\u0644\u0623\u0642\u0648\u0649.<\/span><\/td>\n<\/tr>\n
        \u062a\u0642\u0633\u064a\u0645 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/b><\/span><\/td>\n\u064a\u0632\u064a\u062f \u0645\u0646 \u0645\u0644\u0627\u0626\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0634\u062e\u0635\u0646\u062a\u0647 \u0644\u0644\u0639\u0645\u064a\u0644.<\/span><\/td>\n<\/tr>\n
        \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/b><\/span><\/td>\n\u064a\u0636\u0645\u0646 \u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a \u0648\u062a\u0635\u0627\u0639\u062f \u0627\u0644\u0623\u0631\u0628\u0627\u062d.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
        \n

        \u062e\u0644\u0627\u0635\u0629:<\/b> \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0647\u062f\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u062a\u062b\u0628\u062a \u0634\u064a\u0626\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b: \u0644\u0645 \u064a\u0639\u062f \u0647\u0646\u0627\u0643 \u0645\u062c\u0627\u0644 \u0644\u0644\u0645\u063a\u0627\u0645\u0631\u0629 \u0623\u0648 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629. \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u062a\u0633\u062a\u0631\u062c\u0639\u0647 \u0645\u0646 \u0627\u0644\u0647\u062f\u0631 \u0639\u0628\u0631 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 ROAS \u064a\u062a\u062d\u0648\u0644 \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0645\u062d\u0631\u0643 \u0646\u0645\u0648 \u062d\u0642\u064a\u0642\u064a \u0644\u0639\u0645\u0644\u0643.<\/p>\n<\/blockquote>\n

        <\/div>\n

        \n","protected":false},"excerpt":{"rendered":"

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