{"id":1211,"date":"2026-06-11T14:10:15","date_gmt":"2026-06-11T14:10:15","guid":{"rendered":"https:\/\/upscaley.agency\/?p=1211"},"modified":"2026-06-11T14:10:15","modified_gmt":"2026-06-11T14:10:15","slug":"6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d9%85%d8%ac%d8%b1%d8%a8%d8%a9-%d9%84%d8%b1%d9%81%d8%b9-%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a5%d9%86%d9%81%d8%a7%d9%82-%d8%a7","status":"publish","type":"post","link":"https:\/\/upscaley.agency\/ar\/6-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d9%85%d8%ac%d8%b1%d8%a8%d8%a9-%d9%84%d8%b1%d9%81%d8%b9-%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a5%d9%86%d9%81%d8%a7%d9%82-%d8%a7\/","title":{"rendered":"6 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062c\u0631\u0628\u0629 \u0644\u0631\u0641\u0639 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0631\u0628\u062d\u064a\u0629"},"content":{"rendered":"<p style=\"text-align: right;\" data-path-to-node=\"3\">\u0647\u0644 \u062a\u0639\u0645\u0644 \u0623\u0645\u0648\u0627\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0643\u0627\u0641\u064a\u0629\u061f \u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (<b data-path-to-node=\"3\" data-index-in-node=\"72\">ROAS<\/b>) \u0647\u0648 \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u0645\u062f\u0649 \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0623\u0631\u0628\u0627\u062d \u0635\u0627\u0641\u064a\u0629.<\/p>\n<p style=\"text-align: right;\" data-path-to-node=\"4\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google Ads (\u062e\u0627\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google Shopping) \u0623\u0648 Meta Ads\u060c \u0625\u0644\u064a\u0643 \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0641\u0647\u0645 \u0627\u0644\u0640 ROAS \u0648\u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0640 6 \u0644\u062a\u0637\u0648\u064a\u0631\u0647.<\/p>\n<h2 style=\"text-align: right;\" data-path-to-node=\"6\">\u0623\u0648\u0644\u0627\u064b: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 ROAS \u0648\u0643\u064a\u0641 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0640 ROI\u061f<\/h2>\n<p style=\"text-align: right;\" data-path-to-node=\"7\">\u0645\u0624\u0634\u0631 \u0627\u0644\u0640 <b data-path-to-node=\"7\" data-index-in-node=\"9\">ROAS<\/b> \u064a\u0642\u064a\u0633 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u064a\u062f\u064a\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 (\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0623\u064f\u0646\u0641\u0650\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a)\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0640 <b data-path-to-node=\"7\" data-index-in-node=\"109\">ROI<\/b> \u064a\u0642\u064a\u0633 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0639\u062f \u062e\u0635\u0645 \u0643\u0627\u0641\u0629 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p>\n<h3 style=\"text-align: right;\" data-path-to-node=\"8\">\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629:<\/h3>\n<table class=\" alignright\" data-path-to-node=\"9\">\n<thead>\n<tr>\n<td><strong>\u0627\u0644\u0645\u0624\u0634\u0631<\/strong><\/td>\n<td><strong>\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062d\u0633\u0627\u0628<\/strong><\/td>\n<td><strong>\u0645\u0627\u0630\u0627 \u064a\u0642\u064a\u0633\u061f<\/strong><\/td>\n<td><strong>\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"9,1,0,0\"><b data-path-to-node=\"9,1,0,0\" data-index-in-node=\"0\">ROAS<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,1,1,0\"><span class=\"math-inline\" data-math=\"\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \\div \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\" data-index-in-node=\"0\">$\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \\div \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a$<\/span><\/span><\/td>\n<td><span data-path-to-node=\"9,1,2,0\">\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u064a.<\/span><\/td>\n<td><span data-path-to-node=\"9,1,3,0\">\u0623\u0646\u0641\u0642\u062a 100$ \u0648\u062d\u0642\u0642\u062a 400$ \u0625\u064a\u0631\u0627\u062f\u0627\u062a <span class=\"math-inline\" data-math=\"\\leftarrow\" data-index-in-node=\"30\">$\\leftarrow$<\/span> \u0627\u0644\u0640 ROAS \u0647\u0648 <b data-path-to-node=\"9,1,3,0\" data-index-in-node=\"53\">4:1<\/b> (\u0623\u0648 4x).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"9,2,0,0\"><b data-path-to-node=\"9,2,0,0\" data-index-in-node=\"0\">ROI<\/b><\/span><\/td>\n<td><span data-path-to-node=\"9,2,1,0\"><span class=\"math-inline\" data-math=\"(\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a - \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0643\u0644\u064a\u0629) \\div \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0643\u0644\u064a\u0629\" data-index-in-node=\"0\">$(\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a &#8211; \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0643\u0644\u064a\u0629) \\div \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0643\u0644\u064a\u0629$<\/span><\/span><\/td>\n<td><span data-path-to-node=\"9,2,2,0\">\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0639\u062f \u062e\u0635\u0645 \u0643\u0627\u0641\u0629 \u0627\u0644\u0645\u0635\u0627\u0631\u064a\u0641.<\/span><\/td>\n<td><span data-path-to-node=\"9,2,3,0\">\u0627\u0644\u0640 400$ \u062e\u064f\u0635\u0650\u0645 \u0645\u0646\u0647\u0627 (100$ \u0625\u0639\u0644\u0627\u0646 + 200$ \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0634\u062d\u0646) <span class=\"math-inline\" data-math=\"\\leftarrow\" data-index-in-node=\"60\">$\\leftarrow$<\/span> \u0627\u0644\u0640 ROI \u0647\u0648 <b data-path-to-node=\"9,2,3,0\" data-index-in-node=\"82\">33%<\/b>.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote data-path-to-node=\"10\">\n<p data-path-to-node=\"10,0\">\ud83d\udccc <b data-path-to-node=\"10,0\" data-index-in-node=\"3\">\u0645\u0644\u062d\u0648\u0638\u0629:<\/b> \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0646\u0633\u0628\u0629 <b data-path-to-node=\"10,0\" data-index-in-node=\"32\">4:1<\/b> \u062a\u064f\u0639\u062f \u0645\u0639\u064a\u0627\u0631\u0627\u064b \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u0645\u062a\u0627\u0632\u0627\u064b\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0640 ROAS \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0644\u0639\u0645\u0644\u0643 \u064a\u062d\u062f\u062f\u0647 \u062d\u062c\u0645 \u0647\u0648\u0627\u0645\u0634 \u0623\u0631\u0628\u0627\u062d\u0643 \u0648\u062a\u0643\u0627\u0644\u064a\u0641\u0643 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (Overhead). \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u064a\u062f\u0648\u0631 \u062d\u0648\u0644 <b data-path-to-node=\"10,0\" data-index-in-node=\"190\">2:1<\/b>.<\/p>\n<\/blockquote>\n<h2 style=\"text-align: right;\" data-path-to-node=\"12\">\u062b\u0627\u0646\u064a\u0627\u064b: 6 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u0627\u0644\u0640 ROAS<\/h2>\n<h3 style=\"text-align: right;\" data-path-to-node=\"13\">1. \u062a\u0642\u062f\u064a\u0645 \u062d\u0648\u0627\u0641\u0632 \u0648\u062e\u0635\u0648\u0645\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u062c\u0627\u0630\u0628\u0629<\/h3>\n<p style=\"text-align: right;\" data-path-to-node=\"14\">\u0635\u064a\u0627\u063a\u0629 \u0639\u0631\u0636 \u0630\u0648 \u0642\u064a\u0645\u0629 \u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Ad Copy) \u062a\u0643\u0633\u0631 \u062d\u0627\u062c\u0632 \u0627\u0644\u062a\u0631\u062f\u062f \u0639\u0646\u062f \u0627\u0644\u0639\u0645\u064a\u0644:<\/p>\n<ul style=\"text-align: right;\" data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">\u062a\u062e\u0637\u064a \u0639\u0642\u0628\u0629 \u0627\u0644\u0633\u0639\u0631:<\/b> \u0643\u062a\u0627\u0628\u0629 \u062e\u0635\u0645 \u0635\u0631\u064a\u062d \u0645\u062b\u0644 &#8220;\u062e\u0635\u0645 20% \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a&#8221; \u062a\u0631\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u0648\u0631\u0627\u064b.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631:<\/b> \u0639\u0631\u0648\u0636 \u0645\u062b\u0644 &#8220;\u0627\u0644\u0634\u062d\u0646 \u0627\u0644\u0645\u062c\u0627\u0646\u064a&#8221; \u0623\u0648 &#8220;\u0627\u0644\u0625\u0631\u062c\u0627\u0639 \u0627\u0644\u0633\u0644\u0633&#8221; \u062a\u0631\u0641\u0639 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0641\u064a \u0639\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062f\u0639\u0647 \u064a\u0646\u0642\u0631 \u0648\u064a\u0634\u062a\u0631\u064a \u0628\u0627\u0637\u0645\u0626\u0646\u0627\u0646.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: right;\" data-path-to-node=\"16\">2. \u062a\u0628\u0646\u064a \u0646\u0647\u062c &#8220;\u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0623\u0648\u0644\u0627\u064b&#8221; (Mobile-First)<\/h3>\n<p style=\"text-align: right;\" data-path-to-node=\"17\">\u0623\u0643\u062b\u0631 \u0645\u0646 50% \u0645\u0646 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u062a\u0623\u062a\u064a \u0645\u0646 \u0627\u0644\u0647\u0648\u0627\u062a\u0641. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0645\u0639\u0642\u062f\u0629\u060c \u0641\u0623\u0646\u062a \u062a\u062e\u0633\u0631 \u0639\u0645\u0644\u0627\u0621\u0643 \u0648\u062a\u062e\u0641\u0636 \u0627\u0644\u0640 ROAS:<\/p>\n<ul style=\"text-align: right;\" data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0635\u0641\u062d:<\/b> \u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u0633\u0631\u0639\u0629 \u0627\u0644\u062e\u0627\u0631\u0642\u0629 \u0644\u0641\u062a\u062d \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u0648\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0628\u064a\u0631.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\">\u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0633\u0644\u0633:<\/b> \u0642\u0644\u0644 \u062d\u0642\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0648\u0648\u0641\u0631 \u0645\u064a\u0632\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0643\u0640 &#8220;\u0632\u0627\u0626\u0631&#8221;\u060c \u0648\u0627\u062f\u0645\u062c \u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u062b\u0644 (Apple Pay \u0648 Google Pay).<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: right;\" data-path-to-node=\"19\">3. \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 (Negative Keywords)<\/h3>\n<p style=\"text-align: right;\" data-path-to-node=\"20\">\u062a\u0639\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0627\u0644\u0633\u0644\u0627\u062d \u0627\u0644\u0633\u0631\u064a \u0644\u062d\u0645\u0627\u064a\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u062d\u0645\u0644\u0627\u062a <b data-path-to-node=\"20\" data-index-in-node=\"64\">Google Shopping<\/b>:<\/p>\n<ul style=\"text-align: right;\" data-path-to-node=\"21\">\n<li>\n<p data-path-to-node=\"21,0,0\"><b data-path-to-node=\"21,0,0\" data-index-in-node=\"0\">\u0645\u0646\u0639 \u0627\u0644\u0647\u062f\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a:<\/b> \u0627\u0633\u062a\u0628\u0639\u062f \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0645\u062b\u0644 \u0643\u0644\u0645\u0629 &#8220;\u0645\u062c\u0627\u0646\u064a&#8221; \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u064b \u0645\u062f\u0641\u0648\u0639\u0627\u064b) \u0644\u0636\u0645\u0627\u0646 \u0639\u062f\u0645 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0644\u0645\u0646 \u0644\u0627 \u064a\u0646\u0648\u064a \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"21,1,0\"><b data-path-to-node=\"21,1,0\" data-index-in-node=\"0\">\u0631\u0641\u0639 \u0627\u0644\u062c\u0648\u062f\u0629:<\/b> \u0628\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629\u060c \u064a\u0631\u062a\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0627\u0644\u0641\u0639\u0644\u064a (CTR) \u0648\u062a\u062a\u062d\u0633\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: right;\" data-path-to-node=\"22\">4. \u062a\u0637\u0627\u0628\u0642 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0639 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 (Landing Page Congruency)<\/h3>\n<p style=\"text-align: right;\" data-path-to-node=\"23\">\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0647\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0629\u061b \u0623\u064a \u062a\u0636\u0627\u0631\u0628 \u0628\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0635\u0641\u062d\u0629 \u064a\u0642\u062a\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u0648\u0631\u0627\u064b:<\/p>\n<ul style=\"text-align: right;\" data-path-to-node=\"24\">\n<li>\n<p data-path-to-node=\"24,0,0\"><b data-path-to-node=\"24,0,0\" data-index-in-node=\"0\">\u0627\u0644\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u062a\u0627\u0645:<\/b> \u0625\u0630\u0627 \u0646\u0642\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646 \u062d\u0630\u0627\u0621 \u0631\u0643\u0636 \u0645\u062d\u062f\u062f\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u0642\u0644\u0647 \u0627\u0644\u0631\u0627\u0628\u0637 \u0644\u0635\u0641\u062d\u0629 \u0647\u0630\u0627 \u0627\u0644\u062d\u0630\u0627\u0621 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u0644\u064a\u0633 \u0644\u0644\u0642\u0633\u0645 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0645\u062a\u062c\u0631.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,1,0\"><b data-path-to-node=\"24,1,0\" data-index-in-node=\"0\">\u0627\u0644\u0628\u0633\u0627\u0637\u0629:<\/b> \u0627\u062c\u0639\u0644 \u0627\u0644\u0635\u0641\u062d\u0629 \u0645\u0631\u0643\u0632\u0629 \u0639\u0644\u0649 \u0647\u062f\u0641 \u0648\u0627\u062d\u062f \u0648\u0627\u0636\u062d \u0645\u0639 \u0632\u0631 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA) \u0628\u0627\u0631\u0632 \u0645\u062b\u0644 &#8220;\u0627\u0634\u062a\u0631\u0650 \u0627\u0644\u0622\u0646&#8221;.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: right;\" data-path-to-node=\"25\">5. \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 (Dynamic Ads)<\/h3>\n<p style=\"text-align: right;\" data-path-to-node=\"26\">\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u0635\u0635 \u0648\u0645\u0644\u0627\u0621\u0645 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u062d\u062f\u0629:<\/p>\n<ul style=\"text-align: right;\" data-path-to-node=\"27\">\n<li>\n<p data-path-to-node=\"27,0,0\"><b data-path-to-node=\"27,0,0\" data-index-in-node=\"0\">\u0641\u064a \u062c\u0648\u062c\u0644 (DSA):<\/b> \u064a\u062a\u0645 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u0642\u0639\u0643 \u0648\u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062f\u0642\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"27,1,0\"><b data-path-to-node=\"27,1,0\" data-index-in-node=\"0\">\u0641\u064a \u0645\u064a\u062a\u0627 (DPA):<\/b> \u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u0647 \u0627\u0644\u0633\u0627\u0628\u0642 \u0648\u062a\u0635\u0641\u062d\u0647 \u0644\u0645\u062a\u062c\u0631\u0643.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"27,2,0\"><b data-path-to-node=\"27,2,0\" data-index-in-node=\"0\">\u0623\u062b\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0640 ROAS:<\/b> \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0647\u062a\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u064a\u0631\u0641\u0639 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0623\u0642\u0635\u0649 \u062f\u0631\u062c\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: right;\" data-path-to-node=\"28\">6. \u0631\u0641\u0639 \u0631\u062a\u0628\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Quality Score \/ Relevance Score)<\/h3>\n<p style=\"text-align: right;\" data-path-to-node=\"29\">\u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062c\u0644 \u0648\u062c\u062f\u0648\u0644\u0629 \u0645\u064a\u062a\u0627 \u0644\u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0625\u0639\u0644\u0627\u0646\u0643 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/p>\n<ul style=\"text-align: right;\" data-path-to-node=\"30\">\n<li>\n<p data-path-to-node=\"30,0,0\"><b data-path-to-node=\"30,0,0\" data-index-in-node=\"0\">\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0646\u062c\u0627\u062d:<\/b> \u062c\u0648\u062f\u0629 \u0623\u0639\u0644\u0649 = \u062a\u0643\u0644\u0641\u0629 \u0646\u0642\u0631\u0629 (CPC) \u0623\u0642\u0644 + \u0638\u0647\u0648\u0631 \u0623\u0643\u0628\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0635\u0641\u062d.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"30,1,0\"><b data-path-to-node=\"30,1,0\" data-index-in-node=\"0\">\u0643\u064a\u0641 \u062a\u0631\u0641\u0639\u0647\u0627\u061f<\/b> \u0639\u0628\u0631 \u0635\u064a\u0627\u063a\u0629 \u0646\u0635\u0648\u0635 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0628\u062f\u0642\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0648\u062a\u062c\u0631\u0628\u0629 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637\u060c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062a\u0627\u0631\u064a\u062e \u062a\u0641\u0627\u0639\u0644 \u0625\u064a\u062c\u0627\u0628\u064a (CTR \u062a\u0627\u0631\u064a\u062e\u064a \u0642\u0648\u064a).<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: right;\" data-path-to-node=\"32\">\u0627\u0644\u0640\u062e\u0644\u0627\u0635\u0629:<\/h2>\n<p style=\"text-align: right;\" data-path-to-node=\"33\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 ROAS \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0627 \u062a\u062a\u0648\u0642\u0641\u061b \u062a\u0628\u062f\u0623 \u0645\u0646 \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0648\u062a\u0645\u0631 \u0628\u0633\u0644\u0627\u0633\u0629 \u0627\u0644\u062a\u0635\u0641\u062d \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0648\u062a\u0637\u0627\u0628\u0642 \u0631\u0633\u0627\u0644\u0629 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637. \u0631\u0643\u0632 \u0639\u0644\u0649 \u0631\u0641\u0639 \u0631\u062a\u0628\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0631\u0648\u0636\u0643 \u062f\u0648\u0631\u064a\u0627\u064b \u0644\u062a\u0636\u0645\u0646 \u0646\u0645\u0648\u0627\u064b \u0645\u0633\u062a\u062f\u0627\u0645\u0627\u064b \u0644\u0623\u0631\u0628\u0627\u062d\u0643.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0647\u0644 \u062a\u0639\u0645\u0644 \u0623\u0645\u0648\u0627\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0643\u0627\u0641\u064a\u0629\u061f \u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0647\u0648 \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u0645\u062f\u0649 \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0623\u0631\u0628\u0627\u062d \u0635\u0627\u0641\u064a\u0629. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google Ads (\u062e\u0627\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google Shopping) \u0623\u0648 Meta Ads\u060c \u0625\u0644\u064a\u0643 \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0641\u0647\u0645 \u0627\u0644\u0640 ROAS \u0648\u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0640 6 \u0644\u062a\u0637\u0648\u064a\u0631\u0647. \u0623\u0648\u0644\u0627\u064b: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 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