DTC Fashion
Northwind Apparel
6.2xROAS
+312%Revenue
-28%CAC
Problem - Plateaued at $400k/mo with rising CAC across Meta.
Solution - Rebuilt account, shipped 80 creatives/mo, layered Google PMax.
Selected work
Case Studies.
The numbers behind the work. Every engagement starts with a hypothesis and ends with proof.
Subscription
Pluto+ Wellness
-42%CAC
+185%Trials
22%T->P
Problem - Trial-to-paid conversion stuck under 14%.
Solution - Funnel rebuild, lifecycle automation, creative refresh.
Sportswear
Kinetik Athletic
4.8xROAS
+220%Orders
+96%AOV
Problem - Seasonal swings hurting profitability.
Solution - Always-on creative engine + retention flows.
B2B SaaS
Orbitra SaaS
3.1xMQL
-35%CPL
+140%ARR
Problem - MQL volume capped on Google.
Solution - LinkedIn + intent-led content engine.